Promo Problem

[SHOCKvalue]

No way this changes anything. Money is the bottom line.

Money is the bottom line at a lot of relevant programs, but yet those schools choose to use timeouts to keep the crowd pumped up. What WSU does during timeouts is the exception, not the norm, nationally.

[SHOCKvalue]

Since we can't get any halftime entertainment these days,...

Yeah, seriously. What's up with that this season anyway?

[ShockerFever]

Since we can't get any halftime entertainment these days, how about they move all of the promotions to halftime. No offense to the rest of our outstanding student-athletes competing in other sports besides men's basketball, but I really don't care to hear all of their names being called. Unless you bring back Quick-Change or the dogs chasing frisbees, I don't want to see some kid airball a free-throw or some blind-folded shmuck wander around the court. We, as a united Shocker Nation, should be focused on creating an intimidating atmosphere for opponents!

That's a great point. That's exactly how it should happen.

You know why there isn't any halftime entertainment anymore? $$$$$$$$$$

Talk about a sleeper with the names thing and the dysfunctional cheerleading team. I'm sorry it's just bad.

Putting all the promotions at halftime would make too much sense for this department of geniuses.

[Shockers5150]

Move the games to Intrust. :-) The whole thing at Koch is 'off' right now... the videos are poorly timed, the music poorly timed, the bad needs to kill the 'War' song or save it for when the W is in the bag... I do like the crowd singing the anthem. And geezus old people, quit yelling at those of us that DON'T want to sit on our ass to watch a 2 hour game.

[WSUwatcher]

The solution is someone buys the promo spot and says "I'd like to not have anything said about my company, please let the band play."

Will that happen? No. lol

Charles Koch might say that -- someone needs to ask him. I also think the "This moment of crowd intensity is brought to you by..." on the scoreboard is a terrific idea.

[Shoxthemonkey]

Does anybody know the cost for one of these promos? I would gladly contribute $100 toward a concerned citizens purchase of a spot. That may be naively short of a drop in the bucket, I dunno. "This roar and band number supported by your friends at Shockernet"

[Jamar Howard 4 President]

I will not watch the In The Bag under no circumstances.

Since we are pretty much always amidst some sort of circumstance, are you saying that you WILL watch?

[OregonShocker]

Does anybody know the cost for one of these promos? I would gladly contribute $100 toward a concerned citizens purchase of a spot. That may be naively short of a drop in the bucket, I dunno. "This roar and band number supported by your friends at Shockernet"

Easy enough; have them sponsor a "noise meter" that measures the dB of the crowd. "Rent-A-Center NOISE meter!!!"

[ShockerFever]

Since we are pretty much always amidst some sort of circumstance, are you saying that you WILL watch?

I tend to make more hastily posts in the morning where I don't give 100% attention. But yes, please change no to any. And thanks for pointing it out to me, so people can understand the jist of my point.

[ShockerFever]

Easy enough; have them sponsor a "noise meter" that measures the dB of the crowd. "Rent-A-Center NOISE meter!!!"

That'd be cool, considering the one they put up there now is a replaying video that doesn't measure anything.

[RoyalShock]

My unorganized thoughts:

Halftime will never be a substitute time for ads because so many people aren't paying attention. No advertiser will want to pay for that.

It's easy to keep the crowd energized through a 30-second timeout. A full/media timeout would have to be carefully orchestrated to either maintain or get the energy back by the time play resumes.

This might cost a little revenue, but limit promos to first-half media timeouts.

In the 2nd half, utilize a game situation standard for whether a media timeout includes advertiser audio or the pep band. If the game is within two possessions or the Shocks are on a run (harder to standardize, but it can be done), then cue the band and include only visual ads. If the game is ho-hum, tell us it's 56 and calm outside when it's really 19 and windy. Whatever.

Get rid of the Dance/Kiss cams.

[Shock Top]

Some place do the promos descretly to get them in, while the crowd is still going and the music/band is playing.

Only here do they seem to do the "okay STFU and watch these two year olds try to dunk" or "hey, I know the crowd is loud but time for weather!"

WSU had a position available for basically an Assistant Director of Gameday Experience. We'll see if anything changes or they stay stuck in the mid-major mindset.

[proshox]

My dad came to his first game in a couple of years. He made multiple negative comments about the timeout promotions.

I believe soccer has provided a good model for how to attract marketing $$ without ruining the actual game atmosphere.

I guarantee Shockernet (you can take my guarantees to the bank) the marketing department could attract the same total revenue while applying restraint and creativity.

[Shock Top]

2 more points;

A). Can they not come up with any other games besides the FT, 3PT, HC shooting game? I know the other ones suck, but at least they are different.

B) Seriously, what's with the no halftime entertainment? High schools do a better job. Very subpar decision by WSU.

[Husker4Shockers]

I'd be happy if the TV commercials simply ended in time to catch all the game action.