Originally posted by MoValley John
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Although to be fair to Kansas, they make a ton of money off of basketball specifically, thanks to Tier 3 radio rights, I believe.
I believe it's generally assumed that something around 65-75% of a conference's TV contract is from football. Any team that does not spend that much of their part of the TV contract on improving their football program is a drain on their conference financially, IMO.
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