Originally posted by WuDrWu
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People resort to namecalling when they have no other point.
The simple facts are that ratings were higher in 2015 than 2016, and higher than 2016 than 2017. Ratings in 2017 were higher weeks 3-5 than week 2 but lower than week 1, though generally week 1 has even better comparative ratings.
When I say "we expect that" I was using the term in a scientific sense. IE, "if this is true, then [we expect that] the following would be true as well." If our hypothesis is that kneeling impacted NFL ratings, then we are guessing that the following is true:
* Ratings dropped after week 2 when the controversy began
* Ratings overall dropped in comparison to 2016, particularly after week 2
Likewise, if those are false we come to the opposite conclusion.
The measurable facts do not support a large drop off due to kneeling. They do support a decline in overall TV watching and a lower week 1 rating due to Irma. Less objectively, we can observe the NFL's tepid response and the ambiguity in ticket and merchandise sells. I suspect that the greatest pressure, if any, came from advertisers but that isn't an easily measurable stat.
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