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The Wichita State University marketing team made its way to Dallas in the summer of 2012 for the National Association of Collegiate Marketing Administrators convention.
There were heavy hitters at the NACMA conference – big-money teams of marketers from the big-money conferences like the Big 12 and Pac-12.
So the WSU team watched. And it listened. And it learned.
And when the team left, it had a vision for the future – a grand one, at that.
“Iowa State won the marketing team of the year (in 2012) and when we left, we looked at each other and said, ‘Next year, that’s going to be us,’ ” said John Brewer, WSU’s associate athletic director of marketing and strategic communications. “We challenged each other to make that happen, whatever we had to do.”
A brainstorming meeting not long after – along with the WSU men’s basketball team reaching its first Final Four since 1965 – proved more fruitful than anyone could have imagined.
“We just went in a room and started throwing ideas around,” Brewer said. “And that’s where we came up with the idea that blew up for us.”
There were heavy hitters at the NACMA conference – big-money teams of marketers from the big-money conferences like the Big 12 and Pac-12.
So the WSU team watched. And it listened. And it learned.
And when the team left, it had a vision for the future – a grand one, at that.
“Iowa State won the marketing team of the year (in 2012) and when we left, we looked at each other and said, ‘Next year, that’s going to be us,’ ” said John Brewer, WSU’s associate athletic director of marketing and strategic communications. “We challenged each other to make that happen, whatever we had to do.”
A brainstorming meeting not long after – along with the WSU men’s basketball team reaching its first Final Four since 1965 – proved more fruitful than anyone could have imagined.
“We just went in a room and started throwing ideas around,” Brewer said. “And that’s where we came up with the idea that blew up for us.”
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