New Shocker Video and Hashtag

[The Mad Hatter]

You mean there's more to it than $1 beer night?

Not if you are Creighton.

[1972Shocker]

You mean there's more to it than $1 beer night?

#weBelch

[ShockBand]

You mean there's more to it than $1 beer night?

#WePee
#MyPuke

[jcdshocker]

#weBelch

I don't care who you are. That is plain funny. #lmao

[kcshocker11]

Wow nice!

[Dave Stalwart]

I guess I better get started making my shirt to wear to the Bears game.

Front:
Wichita is not a state...

It is a state of mind.

Back: #MyState #effthebears #andkyleweems

[BigWigShock]

I concur. On something like this, the narrator's tone and cadence has to be spot on, and someone with a voice that has really good resonance.

After hearing Ehimen speak on the radio, I say give him a shot at doing it. Shocker basketball connection is icing on the cake.

[BostonWu]

My only concern is watering down a focused twitter campaign with two different hash tags.

[ShockerPrez]

I disagree. The whole point of what the athletic department has been doing (and why the won an award) has been centered around measurable success in engaging fans in the marketing campaign. By creating narratives around hashtags like #WatchUs and #myState, the fans are not merely recipients of an advertising message, but participants in spreading that message (in potentially very creative ways). The effect of this is to both deepen engagement among current fans, but also to expand the reach of your message. A participatory ad campaign allows you to reach the social circles of all the fans who participate and not just those who already pay attention to WSU.

In addition, I believe that the aim is not to market just the basketball team or even just the athletic department, but the university as a whole. Showing a bunch of dunks reinforces excitement about the basketball team, but does not build deep identification between the fan (or potential fan) and the institution. Note that in the two hashtags we has the word "us" (#watchus) and "my" (#myState). This is a campaign that causes people to distinctly identify themselves with WSU and verbalize this identity. That process of repeated, intentional identification with the school is how you turn bandwagon fans into long-term fans. If all you show is the Final Four (which don't get me wrong should be played up), it sends that message that WSU is only worthy of attention based on recent success (and therefore not worthy of attention if said success drops off at all) instead of encouraging fans to make their support of WSU about their own identity separate from any individual year's results.

The success of the campaign is not really about whether people "grasp some nuanced message," but whether they participate in an ongoing process of self-identifying with the school publicly in a way that subconsciously deepens their own loyalty to the institution and leverages their social networks for free exposure for the school.

I get it. But MyState doesn't exactly bring WSU to mind. With Watchus, you had a W an S and U in the words, to where the mind may actually subconsciously think WSU when they saw it. With #MyState ???

Just one man's opinion.

[WstateU]

My wife knows everything (just ask her) and she said the #MyState hash-tag is absolutely brilliant! “So let it be written, so it shall be done.”

[im4wsu]

I get it. But MyState doesn't exactly bring WSU to mind. With Watchus, you had a W an S and U in the words, to where the mind may actually subconsciously think WSU when they saw it. With #MyState ???

Just one man's opinion.

That is a huuuuuuuuuuuuge stretch.

[pogo]

My wife knows everything (just ask her) and she said the #MyState hash-tag is absolutely brilliant! “So let it be written, so it shall be done.”

You are a very smart man.

[HarpBros]

What is all of the WSU #Hashtags

So current hashtags being used:

#Watchus
#MyState
#PlayAngry
#WICHST
#SHOX
#Shockernation
#GoShox
#GoShocks
#Shocker
#Wheatshockers
#ShockerPride
#WSU

www.woodenawardvote.com #WoodenAward
www.ncaa.com/6thFan #6thFan #WICHST
www.espn.com/infiniti #VoteAngry

#clefor3