New Shocker Video and Hashtag

[The Mad Hatter]

Last year brought us #WatchUs. This year it appears to be #mySTATE.

[The Mad Hatter]

Also featured as a splash page for GoShockers.com.

[Dave Stalwart]

I'm sure it will be a good campaign but my mind is going straight to MoST fans and their "Wichita is not a state" shirts.

[AndShock]

I'm sure it will be a good campaign but my mind is going straight to MoST fans and their "Wichita is not a state" shirts.

That's what I immediately thought of too and it's probably where they actually got the idea from. I like the new campaign but I hope they don't abandon #WatchUs. That was marketed great and really caught on with the younger/twitter fan base.

[pogo]

Its like I told some MoSt fans one time...Wichita is a State, a state of mind.

[pogo]

Just got the Sunday Eagle and it has a front page wrap around about the "State of Wichita" now thats the way to kick off a campaign.

We declare this moment to invoke a movement
A movement signifying an end
As well as a beginning
Let corners of Kansas join in creating a new endeavor
Not only a new state of power
But a new state of law
Together, let us explore
A state of the fans
By the fans
The energy
The faith
The devotion in which we bring to this endeavor
Will light our movement and all who serve it
And the glow from that fire
Can truly light the state
In your hands will rest the final success or failure of our course
Will you join in this historic effort
Divided, there is little we can do
United, there is little we cannot do
Watch us begin
Watch us declare our
STATE OF WICHITA
#MySTATE

[wufan]

I don't love it.

[WuDrWu]

Is it just me, or does anyone else have a problem getting to goshockers.com after the video? Or for that matter, skipping the video?

[proshox]

I can't get the video to play.... Everything else works

[blackandgold]

#Watchus was easy to understand. #mystate makes my head hurt trying to understand. Not a fan.

[proshox]

I think the idea is easy to understand, but the video (finally watched it) is too wordy to catch on or create an emotional attachment.

[shockmonster]

#Watchus was easy to understand. #mystate makes my head hurt trying to understand. Not a fan.

This campaign is not concrete sequential. It requires a higher level, metaphorical type of thinking. I think that coming up with new ideas that are fresh and witty in addition to being liked by everyone can be incredibly difficult. I personally think that this campaign has potential and will give it a chance. I think that it is evident that marketing is working hard. I wonder what happens next.

By the way, I hope they market the madness and Tennessee game at IBA as hard as Kansas State is marketing their Gonzaga game.

[WstateU]

I trust that the current #1 marketing department in collegiate athletics will hit another home run... I like it!

[shock]

I like it. Mostly because it's a big middle finger to KU

[shox1989]

That's what I immediately thought of too and it's probably where they actually got the idea from. I like the new campaign but I hope they don't abandon #WatchUs. That was marketed great and really caught on with the younger/twitter fan base.

Those were my immediate thoughts too. I am not sure it is a great idea to base your marketing efforts off MO STATE fans. There are some things I like about it, but it is a little more complicated than WATCHUS and the video almost makes my head hurt. But I guess it could catch on. It was only my first impression.

I just hope they don't drop the WATCHUS campaign. I hope this new one is in addition to WATCHUS and doesn't replace it. The WATCHUS caught on very well and needs to continue.