Kansas is a desirable school not only because of basketball, but because they have the potential to drive ratings, people in Farmington, NM would know it was Kansas by simply looking at the insignia on their helmet, they have an $80,000,000 budget, are the flagship university of the state (Like it or not) and have the potential to do other things like drive tee shirt sales nationally.
KU tee shirts that have a conference insignia also generate royalties to the conference and NCAA. So yes, tee shirt sales outside of the state of Kansas are a factor.
KU tee shirts that have a conference insignia also generate royalties to the conference and NCAA. So yes, tee shirt sales outside of the state of Kansas are a factor.
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