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I heard that KGSO is coming out with a magazine. I haven't personally seen the Arbitron ratings but from everything I have heard they seem to be doing well. I wonder if there is anything in the works to perhaps expand their stranglehold on the sports market and work out the package with Mike on WSU athletics in the near future?
One problem KGSO would have doing this is that they only have one station in the Wichita market. Since the various sports game times overlap sometimes you've pretty much got to have more than one station available to cover them all.
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