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In a bid for more subscribers through a national e-mail blast on Wednesday, PR News touted its “expert opinions” on communications and crisis management, among other things, through what a Wichita State University spokesman called a “cheap shot” at the Shockers.
The public relations group now needs a little crisis management of its own.
The e-mail, which was about how to “score big” in the business, has a subject line that said, “Don’t be like Wichita State.”
“Really? That’s the approach you’re going to take to generate business?” asked WSU spokesman Joe Kleinsasser. “It’s just a marketing attempt gone awry.
The public relations group now needs a little crisis management of its own.
The e-mail, which was about how to “score big” in the business, has a subject line that said, “Don’t be like Wichita State.”
“Really? That’s the approach you’re going to take to generate business?” asked WSU spokesman Joe Kleinsasser. “It’s just a marketing attempt gone awry.